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The GMRENCEN was in major need of a website redesign and with a new ad campaign coming down the line, the perfect opportunity presented itself. The basic navigation of the original website was strong, but due the large number of tenants, their information wasn’t easy to access. Working with the GMRENCEN team, I created a more natural hierarchy, with filters that allowed people looking for specific things to quickly and easily find them. Additionally, I was able to create a more modern design that was responsive and much more conducive to users exploring all that the GMRENCEN has to offer.