The Ann Williams Group had created a strong children’s craft business and brand, but the eCommerce store had created a focus more on the “How-To” area than the “Purchase” area.

Working with their internal creative team and a development team, we were able to create a website that combined the “How-To” area with a strong call to action to purchase new products. The new website made it easy to access the how-to and show off the products after completion, but also worked to make sure that people would be enticed to make new purchases. The resulting store increased sales by a considerable amount.