My Resume

wadepressel at gmail.com

Designer with 13+ years of experience driving UI/UX, product design, and design system adoption.

As lead product designer at FLIP, I oversee the user-facing app and internal admin systems and lead the end-to-end design strategy for a growing eLearning platform. My expertise spans UI and product design, UX research and planning, managing design systems, and cross-functional collaboration. I focus on creating seamless, engaging experiences that drive success.

I thrive in environments where I can bridge the gap between design, development, and business teams. In my current role, I’ve successfully:

  • Redesigned the FLIP app from the ground, increasing user engagement by 3x and supporting client retention.
  • Built and implemented a design system, improving design-to-development efficiency and consistency.
  • Led a reporting system initiative, enhancing data visualization and decision-making.
  • Partnered with sales and product teams, influencing business outcomes through design strategy.
  • Managed marketing initiatives and client communications.

Experience

FLIPJanuary 2020 – Current
Lead Product Designer

  • Lead product & visual design for FLIP, a flashcard-based knowledge platform
  • Manage a team of internal and external design, marketing, & development resources
  • Work with the creative team, project managers, and developers to architect, design, and implement new features and updates
  • Conduct UX research to ensure usability for the FLIP app and admin backend
  • Manage marketing budget and initiatives

GalaxE.SolutionsNovember 2018 – December 2019
UI/UX Designer

  • Acted as company’s internal subject matter expert on UI/UX offerings
  • Designed web-based solutions based on end-user needs while following existing company design systems and style guides
  • Collaborated with teams internally and externally to ensure consistency of product
  • Monitored design process from wireframe to production in an Agile environment
  • Lead the redesign, rebuild, and optimization of the corporate website and intranet

jacappsMarch 2018 – October 2018
Senior UI/UX Designer

  • Worked with Director of Product Development, developers, and project managers as the primary designer for web and native mobile apps
  • Communicated directly with clients to gather requirements, and create user flows and sitemaps
  • Designed and presented creative, both internally and externally
  • Facilitated hand-off to development, and acted as quality control until final delivery
  • Worked with the marketing department to create flyers and infographics, as well as managed company website

Mercury StudioJuly 2015 – March 2018
Senior Designer

  • Worked directly with clients as the primary designer for the company
  • Interviewed stakeholders, developed surveys, and ran user testing
  • Created designs, ranging from simple WordPress sites to advanced Shopify stores to mobile apps
  • Reorganized website hierarchies to focus on client goals, created marketing recommendations, managed projects, and developed and maintained websites

Brand LabsJan 2011 – June 2015
Graphic Designer

  • Designed eCommerce stores focusing on best practices and conversion optimization
  • Created blog, landing page, and website content designs
  • Created, refined, and implemented newsletter design, development, and quality control process for HTML newsletter marketing

Education

International Academy of Design & Technology – Detroit2006 – 2009
Bachelor’s Degree – Graphic Design
3.89 GPA

Skills

  • UI Design
  • UX Design
  • UX Research
  • Native App Design
  • Responsive Web Design
  • Wireframing
  • Art Direction
  • Digital Marketing
  • Project Management
  • Design Systems
  • Adobe Creative Suite
  • Figma
  • HTML / CSS
  • WordPress