FULL DETAILS

With a major ad campaign on the horizon, GMRENCEN needed a website overhaul to improve usability and highlight its many tenants with the volume of listings making it difficult for users to find relevant information.

As the UI and UX designer, I restructured the site’s hierarchy and implemented intuitive filters, allowing visitors to quickly locate businesses and services within GMRENCEN. The redesign introduced a responsive interface that encouraged deeper exploration of everything the space has to offer.

The process began with stakeholder interviews to align the design with business goals, followed by wireframing, UI design, and close collaboration with developers. Working alongside the marketing agency we ensured the website complemented the upcoming ad campaign, creating a cohesive brand presence.

A key challenge was accommodating individual business listings in a way that everyday business owners could manage on their own. This was solved by designing a flexible template and collaborating with developers to build a custom WordPress setup, ensuring seamless content management.