With a major ad campaign on the horizon, GMRENCEN needed a website overhaul to improve usability and highlight its many tenants. While the existing navigation framework was solid, the sheer volume of listings made it difficult for users to find relevant information efficiently.

As the UI Designer and Information Architect, I restructured the site’s hierarchy and implemented intuitive filters, allowing visitors to quickly locate businesses and services within GMRENCEN. The redesign introduced a modern, responsive interface that encouraged deeper exploration of everything the space has to offer.

A key challenge was accommodating a vast number of listings in a way that non-technical users could manage effortlessly. I solved this by designing a flexible, easy-to-use template and collaborating with developers to build a custom WordPress setup, ensuring seamless content management.

The process began with stakeholder interviews to align the design with business goals, followed by wireframing, UI design, and close collaboration with developers. Additionally, I worked alongside the marketing agency to ensure the website complemented the upcoming ad campaign, creating a cohesive digital presence.

Results

– Increased time on page and lower bounce rates
– A scalable and easily managed website solution
– Enhanced visibility for GMRENCEN’s tenants