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bd’s Mongolian Grill needed a website redesign to accommodate the challenge of managing multiple restaurant locations, each with unique menus and offers. The goal was to create a straightforward experience that allowed customers to easily find their local restaurant and access the right menu and promotions quickly.

As the designer and researcher, I conducted interviews with multiple restaurant and district managers to understand the pain points of managing individual locations and ensure the site addressed their operational needs. I also developed user personas to represent key customer demographics, helping shape the design to attract bd’s target audience.

I collaborated closely with the development team to create a location selection system that allowed visitors to choose and lock in their preferred restaurant, ensuring they always saw relevant menus and offers. I also led the effort to implement multi-user login access, enabling each restaurant to manage its own page, menu, and promotion without requiring technical expertise.