As part of a large scale rebrand, Olga’s Kitchen was refreshing its visual identity and physical stores, requiring a modernized website to align with the new direction. Working alongside Olga’s team and a partner agency, we translated the updated brand into a user-friendly digital experience that prioritized accessibility and engagement.

As the UI Designer and UX Researcher, I conducted interviews with restaurant managers and created a customer survey to gather insights on user behavior and expectations. These findings informed key design decisions, ensuring that the website updates directly addressed customer needs.

A major focus was on creating an intuitive navigation system that put the most important features front and center. Online ordering and the menu—two of the most visited pages—were given prominent placement, ensuring seamless access. Additional key callouts were designed to highlight rewards and seasonal menu items.

The redesign also emphasized high-quality food imagery, with each menu item receiving dedicated focus to enhance visual appeal and drive conversions. A streamlined store locator was implemented, allowing users to find the nearest Olga’s with a single click.

Results

– Increased online orders by 10%
– Reduced bounce rate by 5%
– Improved access to online ordering and menu
– A data-driven design based on customer and manager insights