Hello, my name is Wade.
I design seamless user experiences for apps, websites, and digital products. Currently, I lead design for the microlearning platform, FLIP.
Featured Projects
FLIP App
Led the redesign of the FLIP app based on client feedback, user-testing, and research resulting in a 20% retention rate increase and a 31% increase in daily active users.
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BMW Take Charge iPad App
Led UX and UI design for an iPad app to educate customers about electric vehicles that improved customer understanding of EV benefits, with 95% of salespeople finding it useful and 92% reporting it helped customers make informed decisions.
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FLIP Website & Video
Led the redesign of marketing website and materials for the new app launch resulting in an 8% increase in leads, a 14% boost in time on site, and a 22% increase in app views.
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Better Life Bags eCommerce Website
Led the design and build of a custom eCommerce store leading to 23% sales increase and $30 average order value increase.
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