Hello, my name is Wade.
I design seamless user experiences for apps and digital products. Currently, I lead product design for the microlearning platform, FLIP, with a strong focus on UI design and UX research.
Here is a selection of past projects where I led design and contributed to research and business strategy.
FLIP v5 Website & Video
Led the redesign of marketing website and materials for the new app launch resulting in an 8% increase in leads, a 14% boost in time on site, and a 22% increase in app views.
View the case study
FLIP v5 App
Led the redesign of the FLIP app based on client feedback, user-testing, and research resulting in a 20% retention rate increase.
View the release announcement
BMW Take Charge iPad App
Led UX and UI design for an iPad app to educate customers about electric vehicles that improved customer understanding of EV benefits, with 95% of salespeople finding it useful and 92% reporting it helped customers make informed decisions.
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Better Life Bags eCommerce Website
Led the design and build of a custom eCommerce store leading to 20% sales increase and $30 average order value increase.
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Olga’s Kitchen Website
Led the research, design, and user testing of a restaurant website leading to 10% increase in online orders.
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bd’s Mongolian Grill Website
Led the research and design of a restaurant website leading to 18% reduction in bounce rate.
View the case study